Competitor keyword analysis involves researching which search terms drive traffic to your competitors’ websites. The goal is to find opportunities to compete for valuable search terms and uncover gaps in your content strategy. By analysing which keywords your competitors rank for, their content structure, and search volumes, you can identify which terms offer the best opportunities for your website.
See also: Keyword research, Keyword competition
Further reading: What is an SEO Audit, and Do You Need One?
