Brand authority describes how much search engines and users trust your expertise in your field. Measured as a metric by Moz (but not an official Google ranking factor), it shows how authoritative your website appears online. When you consistently create valuable, accurate content that answers user questions, search engines recognise this credibility. Building brand authority takes time – you need to consistently publish well-researched content, earn quality backlinks, garner positive reviews, and maintain high standards for your brand across all online platforms.
See more: Page authority, Domain authority
