Domain Authority (DA) is a score developed by the SEO software company Moz to predict how likely a website is to rank on Search Engine Results Pages (SERPs). It’s based on a scale from 1 to 100, with higher scores indicating a greater ability to rank. The authority score takes into account the quality and quantity of backlinks, the age and history of the website’s domain name, and the quality of the content.
See also: Search Engine Results Pages (SERPs), Backlinks, Ranking factors
Further reading: Best Free SEO Tools We Use
