Page Authority (PA) is similar to Domain Authority but focuses on the predictive ranking strength of a single page rather than the entire domain. Each page on a website can have its own PA score, influencing how well that specific page is likely to rank on SERPs. We use PA to pinpoint which pages on our clients’ websites have the most potential to draw in traffic and then optimise those pages to maximise their impact.
See also: Domain Authority (DA), Link building
