Copywriting AI Tools

Macquarie Dictionary chose ‘AI slop’ as its word of the year for 2025, defined as ‘poor-quality, generic, or soulless output from generative AI’. 

It doesn’t have to be that way.

Artificial intelligence can create more than slop. And it doesn’t have to replace human writers. Instead, an AI copywriter can form half of a productive team: a Human/AI collaboration. Let’s look at how to best use these tools for copywriting.

Benefits of using AI copy

What are the benefits of using AI along with a human copywriter? Content writing with AI can:

• Save time
• Give a starting point
• Scale the amount of content produced

Save time

AI tools can save time by increasing your copywriting output. AI can zoom through repetitive work – like creating product descriptions – much faster than you can. And if you’re a small business owner rather than a writer, then an AI copywriting assistant frees you to focus on what you do best – overall marketing strategy and day-to-day operations.

Give a starting point

A former colleague of mine loved to write copy for social media but absolutely hated long-form writing, like blog posts and use cases, since he didn’t see that kind of content creation as his strength. For him, using a simple tool to generate the first draft of a blog post eliminated a blank page and writer’s block. It gave him a starting point – a draft he could revise to make his own. 

Scale content production

Because generative AI saves time by producing polished copy in minutes and can simplify workflows, it lets you create a lot of new content and scale your content production.

Limitations

Of course, there are limitations to making AI part of the writing process. AI can’t (and shouldn’t) do it all. A popular concept envisions the AI/human collaboration as layers in a sandwich. Whether you see AI as the bread on both ends or the stuff in the middle, the idea is that AI copywriting software augments human creativity and intellect. 

AI is useful for generating a wide range of ideas and even producing first drafts. However, AI content can introduce inaccuracies, making it essential for humans to fact-check, review, and refine copy. You’ll also need to add human value by including your own nuances, personal experience, and original data from your business.

How AI copywriting tools work

Generally, they follow this process: you enter a question or instruction, called a prompt. The content generator reviews huge libraries of content and then produces a response. You can then refine or change the prompt to get a different AI-generated response. These tools use machine learning (ML) and natural language processing (NLP) to understand your request. They respond with content gathered from scanning a vast amount of online data.

How much does AI copywriting cost?

The costs vary, but many AI copywriting tools offer a free trial or have free versions.

How should I use AI copywriting tools?

Use them in the copywriting process in concert with your human innovation and creativity. These tools can play a role in each stage of the copywriting process, as you: 

1. Generate content ideas
2. Conduct research
3. Generate a first draft
4. Revise and edit content
5. Optimise content
6. Repurpose existing content

At each step, we’ll explore some of the best AI copywriting tools for that task.

1. Generate content ideas

Let’s say you need ideas for posts related to business recycling. You could write a prompt asking for 10 ideas for blog posts about business recycling and then choose the ideas you like.

Both ChatGPT and Gemini are tools that produce ideas based on prompts. They also excel at changing or refining those ideas based on additional prompts. 

2. Conduct research

Other AI models do a good job of generating copy from cited sources or summarising long content:

• Perplexity provides short answers along with sources and links.
• Gemini provides sources with its answers, which helps with fact-checking.
• Claude summarises and comments on the files that you have uploaded.
• Otio extracts key information from large amounts of text.

3. Generate a first draft

Different AI tools have frameworks or templates for types of content so you can easily switch between creating new copy for social media posts, emails, and other specific copywriting tasks.

What is Copy: Copywriting Explained

Jasper is a popular tool for generating marketing content. It learns your brand voice and adapts so that every piece of content it creates has the same voice. This tool is great for long-form content, social media captions, and ad copy. It also integrates well with other AI tools such as SEO Surfer.

Copy.AI is geared for sales and content marketing copy, with templates for product descriptions, social media posts, website copy, blog outlines, emails, social media taglines, and subject lines.

Claude is known for creating content in a concise, conversational style. It is good for generating or rephrasing long-form content. 

Describly, another AI,  is used primarily for ecommerce and catalogs because it handles repetitive tasks well, such as generating product descriptions, titles, and tags.

4. Revise and edit content

Many AI writing tools can also be used for rewriting and editing. For example, ChatGPT, Gemini, and Claude can all edit for tone, clarity, and length. 

Other AI tools specialise in editing. Here’s a selection, along with the basic tasks they perform:

• Grammarly checks grammar, adjusts style, and checks for plagiarism from online sources.
• Hemingway checks for text readability, shows word count, and assigns a reading level to the draft.
• Wordtune rephrases, changes the tone between formal or casual, checks grammar, and adjusts sentence length.
• Quillbot is a paraphrasing tool. It also summarises, creates citations, and conducts grammar and plagiarism checks.

5. Optimise content

Some AI tools focus on Search Engine Optimisation (SEO). SEO copywriting aims to improve how search engines rank written content in their results based on user search questions. Content that ranks high in search engine results drives more organic traffic to the landing page and other areas of your website. One of the components search engines consider is relevant keywords in titles and text. Search engines also look at how you use headers, meta descriptions, and alt text. 

Tools for SEO writing help you to optimise your copy to rank higher in search engine results. Some of these tools are SEO Surfer, Neuron Writer, Semrush, and Clearscope.

6. Repurpose existing content

AI tools can speed through the tedious time spent revising existing content for different audiences or across platforms. AI copywriting tools repurpose content by either offering different templates or by adjusting voice and tone for specific situations. 

For example, Copy.AI takes long-form recordings of events like interviews and sales calls, transcribes them, and extracts insights that can be used in different content templates. 

Writetone adjusts voice, attitude, emotion, and style so content can be repurposed for different situations, social media platforms, blogs, and emails. 

How to best use AI tools?

Use the tools as part of a collaborative partnership. Think of them as writing assistants. Remember, they can play a role in every part of the copywriting process as long as they’re combined with your human innovation and creativity.