Ranking factors are the criteria search engines use to evaluate and order websites in search results. These are heavily debated in the SEO community, as Google doesn’t openly disclose all its factors to prevent system manipulation. However, some elements like page speed, keyword relevance, and mobile-friendliness are universally accepted. Understanding and optimising for these can help improve a website’s visibility in search results.
See also: Page speed, E-E-A-T
Further reading: Things the Google Leak Taught Me as a Content Marketer
