If a picture speaks a thousand words, then how powerful is video? The answer is very.
There’s never been a time in human existence that this many people have access to video devices. Not just any video device either, but smartphones capable of creating stunning cinematic features that were not possible just 5 years ago. Two videos that really hammer home my point:
No matter what device you decide to use whether that be a dedicated camera, or your smartphone, the following tips will help you lift your game.
1. Shoot Horizontally Where Possible
Horizontal video matches the eye’s natural field of view and allows for better viewing on laptops, desktops, TVs and most other screens. By filling up the whole screen with video, the person watching can feel like they’re in what they are watching and really connect with what’s on the screen.
2. Use a Tripod
Shaky videos can give people headaches or even make them feel nauseous. While nicer tripods can cost a lot of money, any tripod or stabilisation is better than nothing. They can be picked up on eBay for even a few dollars – they don’t have to be tall tripods, but something to hold the device steady on a desk is a good start.
3. Balance Audio Levels Between Interviewer and Interviewee
Video, in a business context, is a great format for getting testimonials or interviewing someone of interest. Depending on how much you want to edit the video, you might include both the interviewer and the interviewee. It’s common to then have the interviewer – who is also often shooting the video – much closer to the phone, and the interviewee further away. This naturally gives you an imbalance in the sound levels that can make a video unwatchable. It’s best to hit record, and then use a tripod to position the video device between the interviewer and the interviewee. Try to use as quiet a location as possible – this will help too.
4. Use natural lighting where possible or use a very bright light source
No matter what device you’re using to shoot your video, more light is a sure way to increase the quality of the image. Using natural light is the most balanced and cheapest way to accomplish good lighting. It can be complex getting a pro-level lighting set up, but any well-lit room should also be fine. Try to use lights that are closer to perfect white rather than yellowish. Most devices also let you correct the white balance to account for yellow light. If this is the case you should go through the options and work out what looks best for you.
If you decide to use an artificial light source, make sure it doesn’t blind anyone in the video and that it doesn’t cast dark, obvious shadows.
Getting Started with Video
Your phone can help you make videos that connect with your audience. These basic techniques will help you record clear, watchable content that gets your message across. Focus on telling real stories that matter to your viewers – whether that’s showing how your products work, sharing what your customers think, or explaining your ideas. Pick up your phone, find a well-lit spot, and start recording. Your viewers want to see what you have to share.
If you’re looking for more in-depth advice, check out our guides to using camera angles in video content for social media and using camera framing to influence emotions.
