Targeted Campaigns for Maximum Impact
The success of Google Ads campaigns always hinges on effective targeting. We personalise all our campaigns to suit the unique needs of your target audience, ensuring Google only displays your ads to the people most likely to interact with your business.
This results in higher conversion rates and maximum impact for your business, whether your goal is to drive more traffic to your website, increase sales, or improve brand awareness.
Data-Driven, Strategy-Backed Marketing
We take a data-driven approach to Google Ads, taking the time to conduct extensive keyword and competitor analysis to ensure every cent of your Google Ads budget goes where it’ll have the most impact for your business, driving higher engagement and conversion rates.
Continuous Monitoring and Optimisation
Our work doesn’t stop when we hit ‘launch’ – we know that continuous monitoring and optimisation are the cornerstones of successful Google Ads campaigns. Our team draws on our extensive digital marketing expertise to analyse campaign data regularly to identify trends, opportunities, and areas for improvement. We adjust bids, refine targeting, and tweak ad creatives as necessary to enhance campaign performance. This proactive approach ensures that your Google Ads always align with evolving market conditions and your business objectives.
Frequently Asked Questions
What is Google Ads Management?
Google Ads management involves overseeing and optimising campaigns for businesses. It’s a comprehensive process that includes developing strategies to establish campaign goals, identifying relevant and effective keywords, creating compelling ad copies and visuals, bidding for keywords, managing the advertising budget and regularly monitoring the campaign performance.
What are the benefits of running Google Ads?
Google Ads can be a powerful tool if you want to improve your visibility on search engine results pages almost instantly and grow your online presence quickly – pay-per-click ads get you to the top of the search engine results page instantly, whereas SEO takes a lot longer.
Another benefit of Google Ads is that it provides precise targeting options, meaning you can ensure your ads only reach the right audience. This increases your chances of conversions, and ensures that you don’t waste any budget on the wrong people. Additionally, Google Ads’ pay-per-click model offers cost-effective budget control, only charging when someone clicks on your ad.
Google Ads gives you access to detailed analytics so you can measure the effectiveness of your campaigns. This allows you to take a data-driven approach to advertising and continuously optimise your campaigns until you get the right results.
What are the types of Google Ads?
The most popular form of Google Ads are search ads. These are the sponsored results that appear at the top of the page when users enter a search query. Google Ads, combined with strategic keyword research and spending, are ideal forreaching users who are actively searching for products or services like yours.
Google Ads also includes display ads. These are the visual ads you see on most websites, often in the form of banners or small boxes on the side of a web page. They’re great for building brand awareness and retargeting users who have already bvisited your site.
You can also run video ads through Google which will either show on YouTube videos or through the Google Display Network (GDN). GDN is a group of more than 2 million websites, videos, and apps where your Google Ads can appear.
How much should I budget for Google Ads?
The budget for Google Ads can vary greatly depending on your business goals, industry, competition, and the type of campaign you’re running. As a rule of thumb, start with a budget you’re comfortable with and adjust based on the performance and results of your campaigns.
For small to medium-sized businesses, a monthly budget of a few hundred to a few thousand dollars can be a good starting point. However, highly competitive industries or campaigns targeting broader audiences may require a larger budget to be effective.
It’s important to remember that Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This makes it easier to control costs and measure ROI. We recommend starting with a test budget to gauge campaign effectiveness and then scaling up as you see positive results.
Why should I partner with an expert for Google Ads management?
Google Ads can be an incredibly powerful tool for your business, with a high return on investment – but only when done right. To be effective, a Google Ad campaign needs to be backed by strategy – this requires an in-depth knowledge of marketing and copywriting. This ensures your Google Ads are targeting the right audience and have compelling language and imagery to effectively attract potential customers to your business.
Secondly, managing Google Ads requires a lot of time and attention to detail. By hiring an expert to manage your Google Ads, you can free up valuable internal resources, allowing you to focus more on your core business activities.
