This episode is Part 2 of our discussion with online business consultant, Kat McLead. Our conversation starts off with Kat talking about the difficulty she faced building credibility for her courses online, despite working in the industry for over a decade. This then leads into a deep dive into the nature of online courses, why so many people don’t finish them and what to price yours at. The episode culminates with Kat and Germaine imparting some wisdom regarding the need for long-term business goals and why your company should target a niche market

What we talk about

• Building credibility online
• The nature of online courses and how to sell them effectively
• Niche vs broad markets
• The importance of long-term goals

Links from this episode

• https://www.sahmentrepreneur.com/ - Kat's Website
• https://anchor.fm/kat-mclead - Kat's podcast