This episode is Part 2 of our discussion with online business consultant, Kat McLead. Our conversation starts with Kat talking about the difficulty she faced building credibility for her courses online, despite working in the industry for over a decade. This then leads to a deep dive into online courses, including why so many people don’t finish them and what to price yours at. The episode culminates with Kat and Germaine imparting some wisdom regarding the need for long-term business goals and why your company should target a niche market.

If you missed part 1, go check it out.

What we talk about

• Building credibility online
• The nature of online courses and how to sell them effectively
• Niche vs broad markets
• The importance of long-term goals

Links from this episode

• https://www.sahmentrepreneur.com/ - Kat's Website
• https://anchor.fm/kat-mclead - Kat's podcast