User psychology in web design is about understanding how people think, feel, and behave when using a website. It applies principles from cognitive and behavioural psychology to improve user experiences. Web designers use this knowledge to create interfaces that are intuitive and satisfying to use. They consider factors like attention spans, memory, decision-making processes, and emotional responses.
Understanding user psychology helps designers create websites that are not only functional but also enjoyable to use. It can lead to higher engagement, better conversion rates, and increased user satisfaction.
See also: Conversion, Engagement
Further reading: What is Website Conversion?
