A Unique Value Proposition (UVP) explains what makes your business different from competitors and why customers should choose you. It communicates the specific benefits you offer and the problems you solve for your target market. For example, rather than just saying, ‘We build websites,’ a UVP might highlight ‘We create fast-loading, conversion-focused websites that deliver measurable business results within 30 days.’
See also: Branding, Mission statement
Further reading: What is a Marketing Mix? The 4 Ps of Marketing Explained
