A mission statement is a clear declaration of what a business does, who it serves, and what makes it different. It outlines the company’s core purpose and guides decision-making across all business activities. For example, rather than just saying ‘we make websites’, a mission statement might focus on how the business helps clients achieve specific goals online. A strong mission statement shapes brand identity and business direction.
See also: Branding, Unique Value Proposition (UVP)
Further reading: What is a Marketing Mix? The 4 Ps of Marketing Explained
