Technical SEO refers to the process of optimising a website’s infrastructure to help search engines crawl and index it more effectively. This includes improving site speed, creating XML sitemaps, fixing broken links, optimising robots.txt files, and making sure the website is mobile-friendly. By addressing these technical aspects, websites can increase their visibility in search results and provide a better user experience.
See also: Sitemaps, Broken links, Robots.txt
Further reading: What is an SEO Audit, and Do You Need One?
