An SEO audit is a detailed analysis of your website to assess how it could perform better on search. Think of it as a health check for your website – it examines everything from how quickly your pages load to whether you’re targeting the right keywords.
A thorough SEO audit looks at three main areas:
- Technical performance, including website speed
- Content quality, including keyword usage and meta descriptions
- Off-site factors, like your backlink profile and social media presence
See also: Content audit, Competitor Keyword Analysis
Further reading: What is an SEO Audit, and Do You Need One?