Search intent is the reason behind a user’s online search, whether they’re looking for information, a product, or to take an action. Understanding search intent can help you create content that matches what the target audience is looking for. By aligning content with search intent, you’re more likely to rank highly on search results and attract the right audience. If you run a business, optimising your content to queries with commercial intent can be more valuable.
See also: Commercial query, Informational query, Related searches
