A commercial query is a search term that shows intent to buy or research products and services before making a purchase. These searches often include words like ‘buy’, ‘price’, ‘review’, or specific product names. Commercial queries are valuable for businesses because they represent potential customers who are closer to making a purchase decision, making them prime targets for both organic content and paid advertising.
See also: Query, Informational query, Zero-click search
Further reading: eCommerce SEO Strategies for Better Organic Traffic
