Return on Investment (ROI) is a metric used to evaluate how profitable an investment is compared to its cost, either in money or time. It’s calculated by dividing the benefit (return) of an investment by its cost, expressed as a percentage. ROI can be applied to a wide range of business decisions, from marketing campaigns to buying new equipment. This metric helps businesses allocate resources effectively and measure the value of different strategies.
See also: B2B, Cost-Per-Click (CPC)
