Repositioning
Repositioning is the strategic process of changing how your audience perceives your brand compared to competitors. It might involve shifting your messaging, visual identity, or target market to create a new position in customers’ minds. Unlike rebranding, which overhauls your entire brand identity, repositioning typically maintains core brand elements while adjusting your market stance. This approach helps revitalise established brands or respond to changing market conditions.
See also: Unique Value Proposition (UVP), Target audience
