E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of factors Google uses to judge content quality. ‘Experience’ is about first-hand knowledge your content demonstrates. ‘Expertise’ means demonstrating through your content that you have skills or knowledge in a field. ‘Authoritativeness’ is about being recognised as a reliable source. ‘Trustworthiness’ refers to the accuracy and honesty of the content. Websites that demonstrate high E-E-A-T are more likely to rank well in search results.
See also: Ranking factor, YMYL
Further reading: SEO for Healthcare and Medical Practices
