Pillar content
Pillar content is comprehensive, authoritative content that covers a broad topic in depth and links to related, more specific content pieces (cluster content). It forms the foundation of topic clusters in your content strategy, establishing your expertise in key subject areas. Pillar pages typically target broader keywords with higher search volume and help search engines understand your site’s structure and topical authority in your industry.
See also: Search volume, E-E-A-T
