Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is an online advertising model where you pay each time someone clicks your ad. Unlike organic search strategies, PPC delivers immediate visibility on search engines and social platforms. You set a budget and bid on keywords relevant to your business. PPC campaigns are highly measurable, letting you track performance down to the cost per conversion. They’re ideal for quickly testing offers or driving traffic to new content. However, relying only on PPC will get costly over time.
See also: Cost-Per-Click (CPC), Return on Ad Spend (RoAS)
Further reading: Inbound Vs. Outbound Marketing
