North Star Metric
A North Star Metric is the single measurement that best captures the value a company delivers to its customers. It gives everyone in the business one shared goal to work towards, rather than a scatter of separate targets or vanity metrics.
A good North Star Metric is easy to understand, tied to customer value, and something the team can actually influence through their work. Here are some examples from well-known companies:
- Airbnb: nights booked
- Spotify: time spent listening
- WhatsApp: messages sent
- Fitbit: steps taken
See also: Vanity metrics
Read more: How You Can Use SMART KPIs
