Leads are potential customers who have already shown an interest in your product or service. They’ve typically provided contact information or engaged with your business in some way – maybe by filling out a form or subscribing to a newsletter. Leads are more valuable than general website visitors because they’ve taken the first step towards becoming customers. Marketing and sales teams work to generate leads and nurture them through the sales funnel.
See also: Sales funnel, Outbound marketing
Further reading: Inbound Vs. Outbound Marketing
