What is website design, and why is it important?

Website design is the art of planning and coding the foundations and layout of a website. The goal of website design is to create a user-friendly and visually appealing online platform that effectively communicates the website’s content, purpose, and brand identity.

In the era of information and digital dominance, a website often serves as the primary point of contact between a business and its potential customers. Having a website that’s well-designed helps give the impression to visitors that your business is reliable, competent and pays attention to detail. This positively influences brand perception, credibility, and visitor engagement.