There are a multitude of different tactics that fall under the umbrella of digital marketing, each with its own unique benefits. Some of the primary ones are:
Search Engine Optimisation, which involves optimising your website and content for search engines to increase visibility and traffic.
Email marketing is another popular tactic of sending targeted emails to subscribers to promote products or services.
Conversely, content marketing focuses on creating and publishing valuable and relevant content to attract and engage a specific audience.
Pay-per-click advertising is another effective strategy that involves placing ads on search engines or social media platforms and paying when users click on them.
Ideally, multiple tactics come together to create a well-rounded, effective digital marketing strategy.
