What are the benefits of content marketing?

Content marketing is always a great way to reach your audience while bypassing advertising fatigue – a common phenomenon in the age of digital marketing. By creating content that your audience finds useful, informative or entertaining, you can appeal to your audience in a way that seems less disingenuous than advertising while fostering industry authority and customer trust.

Additionally, content marketing is much more cost-effective than paid advertising. While creating content itself might come with upfront costs, the traffic itself is free. On the other hand, every single click that comes from a paid search ad carries a cost – normally between $1 and $2 for every click. If you’re hoping to generate large amounts of traffic from paid ads, this cost ads up quickly.