How does website speed affect SEO?

Google prioritises delivering users a positive experience when ranking websites, and fast load times are crucial to providing a positive user experience. Web pages that load quickly are more likely to rank higher in search results, which helps to improve the visibility of your site and attract more organic traffic.

Consequently, page load time is as much a business metric as it is a website performance metric – the faster your website loads, the better the experience that your website visitors have.