


Founded
2008
Clients
100+
Client retention
99.7%
Futuretheory today
Futuretheory is a full-service digital marketing agency based in Canberra. We’re dedicated to helping businesses of all sizes grow forward through website development, design services, and marketing solutions. We take pride in offering friendly, personalised service and work closely with our clients to ensure their needs are met throughout the entire process.
We make every decision strategically and use data-driven methods to achieve the best possible outcomes and generate new leads for your business. Whether you need design and development, search engine optimisation, ongoing maintenance and hosting, or branding and marketing, we can provide a high-quality solution that delivers results.


Going back to the beginning
Futuretheory’s story starts back in 2008. Our Founder & Managing Director, Germaine Muller, has always had a deep passion for technology and innovation. Even as our team at Futuretheory grows, Germaine still takes a hands on approach to every single project and relishes interacting with clients and spearheading their growth.
We work with wonderful people
We’ve worked with clients of all sizes, across industries, and across Australia. Our longest relationships go back more than a decade, and growing alongside our clients has given us great joy.


















Our values are what we foster.
They define who we are, what we do and how we do it.
Do intentionally
Every decision, strategy and expense should be done with reason and intention. There’s no need to overcomplicate simple tasks, nor the need to do something for the sake of doing. Doing something with the intended outcome in mind leads to better results.
Always be curious
The world is always changing and evolving. What we know today could be different tomorrow. Always be curious, and always be open to learning.
Do it right
There’s only one way to do it – and that is the right way. Cutting corners and skipping steps isn’t how we do things. We take the time to listen, understand and build in a way that ensures quality and longevity.
Be a good neighbour
We all have an impact on our surroundings. We minimise the negative impacts of what we do and how we do it, while also giving back and encouraging impact through pro bono and charity.
Challenge but listen
Challenging and testing thoughts, ideas and beliefs helps us bring out the best in each other and in projects. Listening ensures we do so with empathy and understanding.
Be dependable
We’ve been working with some clients for over 15 years, when Futuretheory was a very different business. One thing that hasn’t changed is our reliability and dependability. By treating every relationship as a partnership, clients can depend on us.
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Part of my Year 10 curriculum was to complete a successful 5-day working week of work experience or WEX. To try to get my WEX, I had called company after company, but much to my disappointment, I had received rejection after rejection. It was a week or so before the period I was expected to
As 2024 quickly comes to a close, we’re reflecting on a year of creativity, growth, and meaningful partnerships.
Long-term friend of Futuretheory, Integra Service Dogs Australia (ISDA), is running a campaign for Canberra Day in collaboration with Hands Across Canberra.
We hope you enjoy time with family and putting your feet up over the break, and we look forward to seeing you in the new year!
We’re always looking for great people!
We enjoy what we do, and want to work with those who feel the same. If we look like we’d be cool to work with, we’d love to hear from you.
