Everyone is familiar with the usual suspects when it comes to domain names – .com, .com.au, even the occasional .net.au and .org. But did you know that there are thousands of domains available to purchase, and more are added all the time?
.pizza
Everyone’s favourite. Tastes great served hot, cold, or the next day and is now available as a domain name. You could definitely use this with a pizza business, or maybe even as part of a quirky business name ending in ‘pizza’. We simply love the fact that leaningtowerof.pizza is a genuine domain name (though it redirects to a different site at the moment).
.lol
Does this stand for laughing out loud, or League of Legends? We aren’t sure either. Regardless, it’s a fun little domain name that is perhaps even easier to integrate as part of a business name, I’m thinking Tyle.lol or Xy.lol. Also, the domain name almost certainly stands for LOL or Laugh Out Loud.
.horse
This one’s good for horse-based businesses such as stables, maybe even a race course. Ferrari could purchase prancing.horse perhaps and add it to the long list of domains they undoubtedly own. It’s an interesting choice to have an animal’s name as domain name.
.coffee
To be honest, we aren’t crazy about coffee over here at Futurtheory. Nonetheless, there are millions of people who rely on the stuff. This domain name would be great for businesses where coffee was their bread and butter. Maybe a cafe, or coffee roasters.
.yoga
Another modern craze that has its own domain name. This would be great for a yoga studio, maybe Lenovo’s laptops that go by the same name. Other than that, however, it doesn’t seem like the most popular domain name.
.fail
Another internet craze-based domain name joins .lol on this list. Not sure how many websites would want to use this though because ‘fail’ has negative connotations that would not be helpful towards any brand.
You’re Better Off With a Top-Level Domain Name
While creative domain extensions can work well for branding, traditional top-level domains like .com and .com.au remain the most recognised and trusted options. They’re memorable for users and established in the marketplace.
When choosing a domain extension, you need to think about:
- Where your customers are located
- Your future business plans
- How it impacts your search rankings
- What it says about your brand
For Australian businesses, a .com.au domain shows local presence. If you plan to reach international customers, consider a .com domain. Many businesses register multiple domain extensions and direct them to their main website to protect their brand. If you need further guidance on which domain name is right for you, read our article ‘How to Choose a Domain Name‘.
