Naturopaths & Herbalists Association of Australia (NHAA) is an organisation representing representing natural healthcare practitioners across Australia. It serves as a peak body for the profession and aims to promote the practice of naturopathy and herbal medicine while maintaining high standards of education and practice within the field.
The NHAA is Australia’s oldest complementary medicine association, first being formed in 1920. We designed and developed that reflects their professionalism with still maintaining a modern, visually aesthetic design. We took their logo colours, purple and green, and used them throughout the website in a toned-down shade to give their website an earthy, natural look and feel.
A key part of what NHAA does is helping connect people suffering from chronic conditions to a practioner that can help them. We made this easier for the NHAA and visitors to their website by adding an in-site “Find A Practioner” function. As for any membership organisation, having a streamlined joining process is important, so we developed a page on their website clearly laying out the different plans and making it easy to sign up online.