Local Liquor is a nationwide brand that brings independently owned liquor stores under one banner to promote a healthy and competitive market. They were established in Canberra in 2002, and now have 300 stores across Australia.
With their exponential growth, they were hoping to scale up their digital presence accordingly. They needed us to assist with their marketing, website maintenance and uploads.
Local Liquor, despite their size, aims to provide a friendly and personal element to their brand, constantly staying engaged with their customer-base. Their website needed to reflect this, with fun elements like cocktail recipes, competitions and regular promotions. These features need regular upkeep and updating, with close and ongoing collaboration between Futuretheory and Local Liquor.