Web design is the process of planning, creating and updating websites. It combines visual design with user experience to build functional and appealing sites.
Web designers consider layout, colour schemes, fonts, images, and navigation to create a look that matches a brand’s identity. They aim to make sites easy to use, quick to load, and consistent across devices and browsers. Good web design also accounts for accessibility, logical information hierarchy, and Search Engine Optimisation.
See also: Web development, Responsive design, User Experience (UX) design
Further reading: Web Designer Vs. Web Developer: What’s the Difference? and Why Custom Web Design and Web Development is Worth it