Web Content Accessibility Guidelines (WCAG)
The Web Content Accessibility Guidelines (WCAG) are internationally recognised standards for making websites accessible to people with disabilities. They provide specific criteria across four principles: websites must be perceivable, operable, understandable, and robust. Following these guidelines helps ensure your site works for everyone, including those using screen readers or other assistive technologies. WCAG compliance also helps you avoid legal issues while expanding your potential audience.
See also: Accessibility, Alt text
Further reading: Web Accessibility: Essential Guidelines for Accessible Web Design