Visual hierarchy is how design elements are arranged to show their importance on a webpage. It guides users’ attention to the most important parts first. Web designers use size, colour, contrast, and placement to create a visual hierarchy. Larger or bolder elements typically appear more important, while smaller or muted elements seem less crucial. Key information, calls to action, and important visuals are placed more prominently to create a clear pathway for users to follow.
Good visual hierarchy makes websites easier to understand and use. It helps users find information quickly and complete tasks more efficiently. This principle is key to creating clear, intuitive web designs.
See also: Font weight, Above the fold, Below the fold
Further reading: The Anatomy of a Good Website Homepage Design
