A touch point means any point where a person comes in contact with the brand. These touchpoints can be physical (e.g, a customer entering a store and chatting with a salesperson), or virtual (e.g, when a customer clicks on links or downloads content).
Futuretheory respectfully acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
