A slug is the part of a URL that identifies a specific page on your website. Using relevant keywords in your slugs helps search engines understand your content and can improve your search rankings. For example, ‘www.example.com/blog/what-is-seo’ is better for SEO than ‘www.example.com/blog/post-123’. Good slugs use simple words separated by hyphens and reflect the main topic of your page.
See also: Uniform Resource Locator (URL), URL redirect
