Remarketing is a strategy that targets ads to people who’ve previously visited your website or used your mobile app. It allows you to show tailored ads to these potential customers as they browse other websites or use social media. The goal of remarketing is to re-engage visitors who showed interest but didn’t convert, keeping your brand in their minds. This is a great way to increase conversions, as it focuses on an audience already familiar with your business.
See also: Cookies, Search Engine Marketing (SEM)
