Glossary

Rebrand

A rebrand is a complete transformation of your company’s identity. It goes beyond visual changes to reimagine how you present your business to the world. This process often includes redesigning your logo, updating colours and typography, refreshing your messaging, and sometimes changing your name. Companies typically rebrand when their current identity no longer reflects their values, to overcome negative perceptions, or to signal a major strategic shift.

See also: Logo, Submark