An Ideal Customer Profile (ICP) outlines the type of client who gets the most value from your products or services and brings the most value to your business. It details characteristics like industry, size, budget, challenges, and goals. For example, a web design agency’s ICP might be medium-sized businesses in growth phases that need both design expertise and ongoing support. This profile guides marketing strategies and business decisions.
See also: Customer journey, Market research
Further reading: How to Create a Marketing Strategy
