Google Analytics is a powerful tool that every website owner should use. It’s free and provides detailed information about who visits your website. You can see how many people visit, where they come from, and what they do on your site. It helps you understand your audience better and measure the impact of your SEO efforts.
See also: Google Search Console, Google Trends, Google My Business
Further reading: How We Measure SEO Campaigns and Best Free SEO Tools We Use
