Generative Engine Optimisation (GEO)
Generative Engine Optimisation structures content so search engines powered by artificial intelligence (AI) can analyse and summarise it for AI overviews. The goal is to create accurate, structured, and clear content that’s optimised for LLMs like ChatGPT, Gemini, Claude, and others. It’s important to note that GEO is a relatively new term and a new tactic – the exact methods and the veracity of GEO are heavily debated. Many people argue that GEO is just good SEO, and no new term or strategy is necessary. That’s Google’s official stance.
See also: Schema Markup, Structured data
