Embedding

Embedding refers to the process of integrating external content, like videos, maps, or social media posts, directly into a web page. Instead of merely linking to an external site, embedding allows this content to be displayed and interacted with directly on your site. 

This is achieved by inserting a specific code snippet, often provided by the external content host, into the HTML of a web page. Embedding enriches the user experience by offering additional relevant information or functionality without requiring users to leave the webpage.

See also: Hypertext Markup Language (HTML)