Content strategy
Content strategy is your plan for creating, publishing and managing useful content that aligns with your business goals. It defines what content you’ll create, who it’s for, how you’ll distribute it, and how you’ll measure success. A good content strategy helps you reach your target audience with the right information at the right time, building authority in your industry and supporting your marketing objectives.
See also: Content audit, Content marketing
Further reading: Writing for the Web – Content Guidelines for Better Engagement
