Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a stripped-down HTML framework designed to create fast-loading mobile web pages. Created by Google, it improves mobile performance by limiting JavaScript and prioritising speed. While AMP pages typically load instantly from search results, the framework has become less essential as other speed optimisation techniques have improved. Some publishers use AMP to appear in certain Google search features, though its importance has declined in recent years.
