It’s vital to optimise your website for search engines if you want to outperform your competitors in the digital era. These days, your website is the face of your business and the way most customers will find you. Considering that most people don’t look beyond the first few search results on Google, let alone the second page, SEO is essential to getting your website in the eyes of potential customers. A good SEO strategy is worth investing in as it can lead to exponential growth down the line. More traffic means more potential customers.