What are the basic principles of a good website design?

When designing a website, there are certain basic principles that should always be kept in mind: these are ease of use, accessibility, functionality, and visual design. It’s important to offer a simple menu, sleek home page, and easy-to-read text for a good user experience.

Optimising for mobile use is also key, as well as ensuring fast loading times, and using relevant keywords to improve visibility in search results. Finally, the design should always be consistent with the business’ identity.