When designing a website, there are certain basic web design principles to keep in mind: ease of use, accessibility, functionality, and visual design. It’s important to offer a simple menu, sleek home page, and easy-to-read website copy for a good user experience.
Optimising for mobile use is also key, as well as ensuring fast loading times, and using relevant keywords to improve visibility in search results. Finally, custom web design services should always be consistent with and capture the business’ brand identity.