Curly Cuts is a trusted and innovative Canberra salon that opened its doors in 2022. They specialise in cutting, treating and styling curly hair – a niche Canberra was mostly lacking. They quickly gained a dedicated local following soon after opening thanks to their expertise in curly haircare. All they needed was a website, branding and logo to match, leading them to approach us in 2022.

They were looking for a style across their website and logo that was modern and minimalistic, to reflect their motto: “Creating an innovative curly experience.” It had to be cohesive and distinct, leaving plenty of room to showcase their work without distractions.

We also wanted to reflect their accessibility to all – Curly Cuts is a unisex salon that prices based on hair length, not gender. Because of this, we wanted to create a logo that was gender-neutral.

Readability and ease of use were also important, using the homepage to effectively highlight ethos and the services they offer. We had to find a balance between good, explanatory copy and striking design.