The importance of running regular website maintenance can’t be understated. It helps ensure your website runs smoothly and efficiently and provides a consistently positive user experience. In this article, we’ll explain how regular maintenance can help keep your website running smoothly and why running maintenance on your website on a monthly basis is the best way to go.
What Is Website Maintenance?
Website maintenance refers to the regular tasks and activities needed to ensure that your website functions effectively, securely, and up-to-date. Website maintenance tasks include a combination of
- routine checks,
- software website content updates,
- and performance optimisation.
A website maintenance plan should also include checking for any broken links and security holes, fixing any bugs, and backing up your site.
Why Website Maintenance Is Important
Keeping your website up-to-date and running regular website maintenance is essential to ensure your website functions as it should and provides a positive experience to your website visitors. It also helps improve your website performance. Your website is often the first impression potential customers get of your business – running maintenance on your website on a regular basis will help make sure that impression is a positive one. A website that loads slowly, is full of broken links, and that looks like it hasn’t changed in years is a surefire way to put off potential customers.
Moreover, making sure that your website is always up-to-date and maintained can actually increase your website traffic. Google and other search engines favour websites that are regularly maintained in search engine rankings – meaning that website maintenance will improve your Search Engine Optimisation (SEO) and actively help you reach more customers.
Prevents Website Downtime
As a website owner, running routine website maintenance also helps identify and address potential issues before they lead to downtime, ensuring your website is up and running for users as much as possible. This is especially important if you rely on your website for vital business functions, like e-commerce transactions or online bookings. Downtime is also one of Google’s recognised search engine ranking factors, meaning preventing downtime on your website will further improve your SEO and increase website visits.
Why Running Website Maintenance Monthly Is The Way To Go
For most websites, running ongoing website maintenance on a monthly basis is enough to ensure a secure, fast and well-performing website. Monthly website maintenance plans are the most common website maintenance packages on the market, as they provide just enough site monitoring and management that most websites need without running up high maintenance costs. Ultimately, they’re a convenient and cost-effective solution if you’re looking for a professional web maintenance service.
Do All Websites Need Monthly Routine Maintenance?
How often you need to maintain your website depends on your website type and needs. We suggest that most small businesses don’t need website maintenance monthly if their website only serves an informational function. How often you need to update and maintain your website depends heavily on the complexity of your website. However, there are a whole host of websites that need regular monthly site maintenance, at a minimum. These websites include:
- eCommerce Sites
- Websites of established businesses
- Websites with a lot transactions
- Websites with a lot of functions and plugins
These websites, in particular, need regular maintenance and monitoring to ensure they serve their essential business functions 24/7 to avoid a loss in revenue and stay as secure as possible. Even if your website isn’t on this list, you should still maintain and update your website at least once every 12 months and choose a high-quality website hosting plan that includes regular site backups.
Canberra Website Maintenance Services You Can Trust
Our Canberra-based team offers monthly maintenance that allows you to rest assured your website is always running smoothly and working nonstop to promote your business. Our website maintenance includes secure backups of your site in at least two locations to ensure you never lose any data or content, as well as expert set-up and regular updates deployed with care. We also ensure your website speed is always up to standard as part of your website maintenance plan.
Leaving your website maintenance up to our experienced website development team means you never have to worry about the security of your website or website updates and can just focus on what you do best: running your business. Our monthly website maintenance starts at $280 plus GST monthly. We also offer a range of website services, including expert web development, design, and hosting.
As a full-service digital marketing agency, our team understands that a high-performing, well-built website can significantly enhance your business’s ability to reach more people and drive more conversions. This is what we’re passionate about at Futuretheory: helping businesses grow forward. Contact us to learn more about our services and get an obligation-free quote.