In episode 73 of the Future Tribe podcast, we’re talking all things brand design and social media innovation. We discuss:
Your hosts for this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe).What we talk about
- Trolli revealing their new logo
- Zip decided they needed a refresh
- Is GrubHub the same as Menulog?
- Facebook shares their Widely Viewed Content report
- TikTok and Shopify
- Snapchat releases an AR camera
- LinkedIn publishes a guide on organic and paid content strategy
- Pinterest launches search functionality for hair pattern searches
- And a fun one - a designer reimagines US states as companies
- https://facebook.com/groups/joinfuturetribe - Join the Facebook group
- https://www.instagram.com/futuretri.be/ - Follow us on Instagram
- https://futuretheory.co/podcast/ - Future Tribe Website
- https://www.linkedin.com/in/germainemuller/ - Germaine on LinkedIn
- https://www.instagram.com/germa_ne/ - Germaine on Instagram
- https://futuretheory.co/ - Futuretheory Website
Germaine: [00:00:00] Hello everyone. I am Germaine
Kelsey: and I’m Kelsey.
Germaine: Welcome to this week’s episode of the future tribe podcast, and the first time that we’re live streaming to YouTube for the Future Tribe show. So this is a bit anxiety-inducing. I don’t know how this is going to go. If if you want to watch this live next time, go subscribe to our YouTube channel in the future.
I think we will hopefully start streaming live to the Facebook group. What do you think, Kelsey?
Kelsey: Yeah, I reckon we should
Germaine: so maybe. Yeah. So maybe join, join, join us there as well. If you want to see this live and uncut, not that we’re going to be doing a lot of record, editing before we send this live on the podcast.
On this week’s show, we’ve got a bunch of new logos again, I [00:01:00] think. And they’re all quite big names. It’s been a few weeks where we’ve seen a few different logo refreshes happen. It doesn’t always get this busy in the logo world. We’ve also got a report from Facebook to talk about, a report from LinkedIn with some really actionable stuff for any of you who operate on any of those platforms.
Even social media and advertising in general. So if you, if you tend to advertise or have a social presence, which most of you would definitely interesting information there, and we’ve got the world’s first hair pattern identifier. I, I, I don’t know how you would describe it, but we’ll get into that as well. I think some really, really interesting topics to talk about today. Let’s roll the intro.
all right. So [00:02:00] straight off the bat, let’s jump in on the deep end with trolley rebranding, well, refreshing their brand. It’s really not a huge change. Let me share this with everyone watching.
Kelsey: I have to be honest, I kind of forgot that trolley existed as a brand.
Germaine: So did I do, do they, I mean, does anyone eat like trolleys sold in Australia isn’t it?
Kelsey: Yeah. I mean, they definitely, they had those little mini burgers. I think that’s where I’m familiar with them. Probably they probably do sour worm sort of thing. I just feel like it’s one of those things, like in Australia, they probably don’t compete as well as like Allens and natural confectionary.
They’re probably the two companies who are leading in that space, but I’m sure they’d actually have a decent market share in Australia.
Germaine: Probably and I mean, globally, that that’d be pretty big. I would think. Trolley trolley is sort of like is it Haribo the other German as well?
Kelsey: Very much like just gummy bears. I’m sure they’ve got other stuff too, but that’s, [00:03:00]
Germaine: that’s the thing. I mean, th this logo refresh is pretty simple. They’ve, they’ve just modernized it. Haven’t they?
Kelsey: Yeah, they’ve gone the same kind of route that a lot of brands have been going, which is just taking the logo they’ve got and flattening it, just taking out a lot of those like extra details that sort of add complexity and just simplifying it.
Germaine: Yeah. And this would scale better. I haven’t seen the social media applications for this new logo, but it, this would definitely scale better and work better in small applications. Cause like you said, Kelsey, the, the old version is very similar. I mean, it’s basically identical. But they’ve gotten rid of those sort of complex details that are, they’re pretty, don’t get me wrong, but,
Kelsey: And that old one, because you’ve got that white outline. I think there’s also like a black outline with pink and then also the detailing on the, you know, to make it like, like
Germaine: the reflection. Yeah. It’s got that old school. [00:04:00] Yeah. That extrude effect. If you, if you use like 3d tools which is a very old school approach, I think. Yeah,
Kelsey: for sure. It’s kind of interesting how they’ve pulled across the purple dot, and that’s the only part of the purple they’ve kept. And I don’t know why.
Germaine: Yeah. They’ve they’ve gone with a more subtle purple maybe, you know what it is. I think if you’re looking, if you’re watching the stream, you’ll see the packaging comparison. And I think if they use the purple or like the pink.
I mean, it, it it’s it wouldn’t stand out as much as the white. And I think what, what this has allowed them to do is maintain the, the, the sort of look and feel somewhat while modernizing it, and then having a logo that all that pops.
Kelsey: Yeah, I guess that makes sense.
Germaine: Are you disagreeing?
Kelsey: No, I was just trying to look at the like the difference in the packaging and I’m trying to decide which one I like more, [00:05:00] cause I almost feel like the new one looks cheaper, which is a bit weird and I can’t figure out why it looks cheaper to me.
Germaine: Yeah. Maybe it is a bit flatter, but then again, if you look at the old one, it does look a bit more old school with sorta the, the floating bubbles in the background. And it’s, it’s a lot more layered than the new one is. But I can definitely see why you think the new one looks cheap.
I’ve spoken, you know, presented logos and branding in the past to clients. Who’ve had a similar reaction because maybe it’s because it seems to be less fussy. And that then I think makes it look easier to do. And then therefore like cheaper in that it’s just a simplified or simpler overall presentation, which, which might be the reason.
It is interesting though. I think that the worms on the new packaging still have that 3d effect to them, where the [00:06:00] that effect has been removed from everything else or the old branding had that 3d effect on every element. Except the worms.
Kelsey: I was just thinking about that and it’s just slightly different animation style, animation’s the wrong word, cartoon style
Germaine: illustration style, yeah
Kelsey: that’s the word I’m looking for? Yeah, I don’t know. It just doesn’t feel as connected.
Germaine: But saying that, you know, maybe, maybe in their market segment, like this is in German. So we, I guess this is why it’s good when you’re doing this sort of exercise. If, if you’re a company looking to do this sort of exercise to hire from a local market in that, you know, German companies and agencies would know what they’re competing with, it’s not like we couldn’t do the same thing in that, you know, well, get someone to send German lollies over or, or try and find a packaging but may be in the German market, this works. Or this has a certain look or, or [00:07:00] the, the local market or the local consumer thinks about this in a different way because let’s not kid ourselves, we don’t think like Germans and so it may, maybe it may be that that’s, that’s what it is.
Jumping from this logo refresh to a bit more of a jarring refresh in the shape of zip. I’m very familiar with zip, are you familiar with Zip Kelsey?
Kelsey: Familiar enough. I can’t say that I’ve ever actually used it myself. But I’ve seen it around.
Germaine: Have you used any of these sort of competing zippay after pay?
Kelsey: I feel like that’s just a trap and I don’t really want to get stuck in that. And it’s very much like I’ll spend the money I’ve got and I don’t want to be like elongating the pain
Germaine: yeah, yeah, right straight off the bat, before we jump into this, I should make that comment that this isn’t commentary on what we think about the industry that these guys compete in and operate in.
This is more looking at [00:08:00] the, the graphic side of things. You know, I think Kelsey, I, I agree with you in, in, in your sentiment, but Zip though, they, they seem to have a pretty big market share. They were established in 2013. These sort of services are getting really big now. But they’ve been around for a long time. It’s an Aussie company. They have a pretty big market share over here. What do you think of this new logo?
Kelsey: Do you want to check it up on the screen?
Germaine: Oh, it’s not. Oh, good, good spot. What’s going on there? Let me switch it over
you have seen it yourself. Did you say?
Kelsey: Yes. Let’s just happen to, yeah, no, it’s it’s interesting. I can’t say I am a huge fan of it and I’m not really sure what caused the change, why they sorta went, let’s switch this up. Cause I actually quite like their old logo.
Germaine: There we go. Should be on screen now.
Kelsey: Yeah, I just yeah, there’s a lot. I just don’t understand.[00:09:00]
Germaine: It’s quite a departure as well from, from, from that previous look and feel, and it’s not like the old, I can’t really see a a Z there. In the old one or the new one in the old one in that icon I mean, if I saw it in isolation, I wouldn’t sort of jump to that conclusion. But I dunno, they, they had a unique look and feel to.
That, that, that logo is, you know, pretty, pretty unique if you ask me and then they’ve moved to something that, again, this is sort of similar to what Chandon did last, last week on last week’s episode where they simplified it simplified their logo. But here, I think they’ve introduced this. Logo as a, as a window sort of treatment. With the, with the, I don’t, I don’t see an eye, they either, okay.
Kelsey: I really struggle. Like I know it’s called zip, but I struggled to actually read it as zip. I’m always like rating is like zop or something or just as [00:10:00] zp block in the middle of it. And I don’t, I just don’t understand why.
Germaine: This is, if you’re watching the stream, you’ll see an animation linked to this article as well. So you can read about it in more depth, but this animation does make it more compelling that they’re using it to showcase, the, one different different wordings are in different languages. Sorry. So you can have. You can say zip and then in the middle can say, pay in, in whatever language. And I guess if they expanded different services, that’s, that’s an opportunity there as well to maintain that sort of branding. And then you can also, I guess their partners, like Nike can have the zippay logo with the Nike logo with.
I haven’t seen this sort of application before, so I don’t know how it will be applied in the real world. Cause I haven’t seen that application. Yeah, I mean it, it is [00:11:00] simple yet unique. What do you think about these color names? Fearlessness. Business business light. I love that he goes dark, medium fearlessness, light, lighter lightest
Kelsey: Peach and tan thrown in there as well.
Germaine: Peach, tan, business business, light business lighter. Oh confidence. Yeah. And control!
Kelsey: Control’s pretty much white, but just with that tiny little variation at the end of the hex code.
Germaine: Yeah. Yeah. The there’s a very slight variation there. And then they’ve maybe just maybe to look different in the market potentially.
Yeah. Oh, it looks like there’s a zip money credit card and, oh, here we go. This is the applic, I guess, example of that application that I mentioned where they can have zip, zip pay and zip money as different products.
Kelsey: I don’t know. It’s probably just me, but the application’s just irking me.
Germaine: It’s it’s not the most legible.[00:12:00]
Kelsey: Yeah. I just feel like you ended up losing your brand a little. I mean, obviously if the brand’s still there, cause it’s a Z purple and p but I don’t know. Surely if you’re not familiar with zip as the word, and then you’ve got this other brand that’s taking center center stage. Is that not then just putting the branding to the other brand in your zip falls behind a bit there I’m explaining that really poorly,
Germaine: but what you mean you’re, you’re letting well, but this is the thing though. So for them. They’re potentially not looking to have zippay stand out as much because if you, if you’re a zippay customer, you look for the logo and all you’re looking for is our, does Nike offer zip pay. But if you’re new to the brand, you’re not really looking for zip pay. Like you’re looking for the convenience of being able to pay it off in four easy payments.
So Nike, for example, Can you use their logo with zip and you [00:13:00] doesn’t need to be read as zip cause all Nike needs to say is pay it off in four easy payments. Because it doesn’t matter to you whether it’s zippay or Afterpay or who the provider is. That’s the only argument I could hear there
Kelsey: Surely it would matter though, because different providers would have conditions and all that, basically all the same one
Germaine: They’re basically all the same. Once you have an account, like, I think I’ve got as an Afterpay account. Once you’ve got an account with one of them it’s convenient, but like that they’re all the same. There are so many coming, coming into the market because, from what I can tell, it’s a very easy market to get into, and it’s extremely profitable, which is why we wouldn’t get into the business practices. Exactly. That is a whole different conversation. What are your thoughts of the font? The serif they’ve used, made popular by MailChimp. To me, it’s just, it Cooper as a font has been around for a long time Cooper light, but I think it’s an interesting [00:14:00] juxtaposition with their, with their very strong sensor that they use. What do you think?
Kelsey: I do like Cooper as a font. I, I don’t know how it works connecting the branding though. I feel like it gets a bit lost. Like it’s almost too different from each other to sort of say, Hey, that looks like Zip kind of thing
Germaine: because the zip logo isn’t particularly friendly either where Cooper’s a very, very friendly. And like, if I quickly jumped into MailChimp for those who are not familiar, MailChimp’s got the Chimp and they’ve got this playful sort of tone to their colors and, and what they do and their language even sort of saying like, we’ll help you.
So. You know, to, to your point, Kelsey, I think, yeah, it’s, there’s a bit of a disconnect there. Yeah,
Kelsey: I mean the MailChimp font in the actual logo is soft and round even though it’s sans serif and so that connects way better with the serif font that they’ve used. Whereas I feel [00:15:00] like the zip one is so harsh and it’s on that italisized, you know, slanted
Germaine: reverse italics
Kelsey: and it’s just like, it’s just so different to that supporting font. It just, it feels too, too disconnected for me, I think.
Germaine: Yeah. Yeah. They’re trying to have a bit of fun with their branding, I think or like with the, with the overall marketing
Kelsey: I feel like they could have more fun with their old logo though, or even if they just refresh the old logo a bit, like, I’m not sure what prompted the change.
What, what, like at what point did they sit down and say, we need to make a difference. What was that thing that caused that conversation to happen?
Germaine: I wonder if they had a huge infusion of funding and that sort of pushed them to go into this, let’s change everything we can, we can really accelerate growth.
So it’s almost changing everything up so that when they reach people again, moving [00:16:00] forward, they’re scaling at a much higher pace. So they want to shed the previous image that they had and really push this new image because they’ve been around for eight years. So they’ve had a long time to really refine their service offering. So they’ve had that time to I guess, work out how they should position themselves. That’s the only, that’s the only thing I could think of. They’ve just changed it because they want previous customers to almost not realize this is that same zip so that they can hit them in a different way and reach them in a different way.
Let’s jump from this refresh to one that’s, really, I mean, it’s familiar for, I mean, I’ve been using Menulog and Uber eats and all those services a whole lot. So it’s really familiar for me, but this is a last logo refresh we’re going to be talking about on this episode. And that’s grub hub. There’s a mention of seamless.
I’m just going to leave it. I’ve never heard of seamless. I don’t know what seamless is, but [00:17:00] grub hub, released their new logo. So grub hubs been around since ’04. They’re owned by just eat which is a huge company as it turns out, who also owns menu log and Grubhubs new logo is essentially menu logs logo with the wording changed.
Kelsey: Yeah, it’s identical. Is it the kind of circumstance of like burger king and hungry jacks?
Germaine: Well, I mean, grub is owned by just eat, so it’s not quite the same because you’re, you’re sort of talking about this, the product in different markets where I don’t think this is really the case. I don’t think that grub hub’s in Australia.
Kelsey: No, so is that, is that like the American version of Menulog for us?
Germaine: Maybe, maybe in but but just just eat only bought grub hub in, in June on the 9th of June, 2020. So, [00:18:00] you know, they’ve, they’ve existed in isolation. Maybe, maybe they are sort of becoming but then, then again, seamless is also a company that was, has been purchased.
Oh, no. Okay. So seamless merged with grub hub, I guess this is just the, the great consolidation of, you know, all these different, like menu log essentially or just eat, purchasing menu log purchasing, GrubHub, purchasing seamless, so on and so forth and just consolidating all of these companies.
Cause from a business case point of view, I think, you know, you really need that scale to, to make this profitable.
Kelsey: I have to say, I’m kind of loving thinking about grub hub, if it’s the identical business, essentially to menu log in a different market and hungry Jack’s and burger king, for example, I’m loving that both of those American or, you know, outside of Australia based companies have taken on the branding of Australian companies, because I don’t know if you saw but recently in the U S burger King got a new logo, [00:19:00] which is very similar to Hungry. Jack’s here in Australia and it’s the same thing here. We had the menu load branding, which they’ve taken over to all these different places now. And I kind of wonder Australian companies who would have done the branding for this. Are they getting international recognition essentially for it? Like, that’s pretty exciting. I think for what I would say, Australia being quite a small market, getting that branding.
Germaine: Yeah, I’m just reading into it, so, right. Okay. So menu log is an Australian company in 2015 2015 menu log and eat now merged, and then in, in February, 2015, menu log and eat now merged. And then in May of 2015, so like three months later, just eat bought menu log, bought the whole company.
Yes, I wonder, I wonder, I wonder maybe could it [00:20:00] be that, and this happens with startups where they go into, go into a small market as a test market, and then they see what works before they go into larger markets. Could it be that Australia is sort of the testing, testing ground for branding as the, as you’ve sort of said, I mean, not necessarily, that’s not necessarily what you said.
You were saying that the brand gets applied in Australia and then, you know, the American brand takes it over.
Kelsey: I mean, I wonder if, if menu log the branding that we saw, which I think came about maybe like last year or start of this year, it was pretty recent, I wonder if that was the first instance of that branding, but obviously looking all these different ones that you had up there, they’re in lots of different markets.
So I wonder if those markets had the same branding released at the same time, whether Australia was the first to see that branding. I don’t know. And I don’t know who did the branding for it either, whether it was an Australian company or not.
Germaine: Yeah, I do wonder. Let me [00:21:00] see if I can. No, I can’t. It’s not really talking about who did it
Kelsey: or whether it was internally done, cause that’s another option.
Germaine: Yeah. It’s, it’s funny. I think at the moment because we can’t travel, it doesn’t matter too much, but as soon as we can travel, I think, you know, if you’re in menu log customer over here, you go to the U S you see a familiar logo. I can see the benefits there, right. I mean, anywhere in the world, it looks like they are present. They, here we go. Just eat takeaway expansion. It looks like they’re definitely in Europe. They seem to be, you know, they’re in Belgium, they’re in the Netherlands. They’re in Germany. So maybe they’re just they’re in England. So yeah, they’re, they’re quite big. So I think this is an interesting, interesting case study because it’s like a family of logos, but you know, the just eat logo, the, the, the type has its own look and feel [00:22:00] menu log has its own look and feel, skip the dishes and now grub hub have their own look and feel as well yet they keep the similar icon.
This is sort of another way a different approach, but similar to what zip is trying to do with zip pay, zip money, so on and so forth that we just talked about. So Interesting one, nonetheless. Yeah, for sure. I would say they haven’t even changed the colors. They’ve just kept it all the same, gone with the orange.
It’s not a, it’s not an overly crowded market, at least in Australia. So and, and orange stands out enough, but that’s probably enough time spent talking about food, I’m getting hungry,
Kelsey: it’s getting towards lunch.
Germaine: It is jumping over to the next topic, which is Facebook introducing their widely viewed content report. This is a inaugural report that was released on the 18th. So that 10 days. And there’s some interesting takeaways out of this, which I don’t necessarily believe I’m noting that they’ve done this research in the U S and each geographical [00:23:00] region will have a different diff I guess, different habits.
And Facebook, I would think would cater how they work and cater algorithms slightly differently within each region. But looking at it, they they’re sort of key takeaways suggesting that the, the content that’s seen by the most people isn’t necessarily the content that also gets the most engagement which I just, you know, basically saying that likes, shares and comments doesn’t equate to more reach, which I, I just.
And whatever they say, I just don’t believe. I don’t think they’re being truthful.
Kelsey: This is probably just coming from somebody who really doesn’t understand the real intricacies of algorithms, but if it’s not coming from likes and comments and things, how do they decide which content is shared widely?
Germaine: Exactly. I don’t know about you, but I’m recommended the most random things all the time. [00:24:00] And if it isn’t by likes shares and comments, I don’t know what it would be by.
The next one I would, you know, a hundred percent disagree with, they’re saying that the majority 57% of posts that people see are from family and friends.
I just, I think I would see 5% of content from family and friends. Everything else is, like I said, those random videos that I would never watch and just random content from groups. And it’s, I just don’t agree with it.
Kelsey: I have to say, I think when it comes to scrolling through Facebook, I definitely see the majority is like other pages, content. It’s not family and friends, but it’s family and friends who have commented or liked things, I guess, but I never see content posted directly from family or friends. And I wonder if that’s more of a case of my network, I guess doesn’t really go on Facebook anymore. And they don’t share things to Facebook because I can’t think of any of my friends who are like active or posting photos or making statuses and [00:25:00] things. Cause they’d go to like Instagram, or probably just messages directly about whatever’s coming up
Germaine: It’s definitely a different time now, isn’t it. We don’t really post into post onto our newsfeed on your timeline or whatever you call it
I do know a few people who do it, but every time I see that I just go what are you doing? No, no one really cares. Saying that if you do want to post into Facebook, shameless plug, we’ll have the link below. Join the Facebook group, where we’re always asking questions, trying to help small business owners and anyone looking, you know, with startups or businesses looking to scale, looking to grow. So if you do have that itch, you know, of posting onto Facebook, into Facebook come join, the group, link will be in the description below. So yeah, Facebook sort of finishes this off saying that, you know, they’ll continue to release this reports and, you know, transparency is part of everything that we do and it’s their latest effort in, [00:26:00] in sort of being more transparent which I don’t really believe, but if you want to read more into it, we’ll include a link down below, so you can actually look at the report. You can see the full report and there’s a companion guide with more information as well. So we’ll leave, we’ll leave that there for now.
The next one is Tik TOK, steamy, steaming, teaming up with Shopify to offer in-app purchases. Have you done much reading into this?
Kelsey: Not a huge amount I’ve sort of read through this article. It’s I mean, yeah, it’s pretty straightforward. Shopify is partnering with TikTok. It’s I don’t know. I just thought it was an interesting headline given tick talk and how it sort of came about being just the purely content and it was pure videos and it was, sort of vine-esque at the start still sometimes like that. But now they’re really taking an active step into that e-commerce space and getting more into that influencer kind of thing, which traditionally has been an Instagram thing, I suppose. And now influencers are [00:27:00] very much like on TikTok and they’re making it easier for those influences to monetize their content, share products and things, and then allow people to purchase through Shopify through TikTok.
Germaine: I think it’s an interesting partnership because Shopify now can scale, you know, there’s mentioned in the article that Kylie Jenner will be one of the first entrepreneurs to test it out that, that integration because Kylie cosmetics is built on social media. Now it doesn’t say wether Kylie cosmetics is built on Shopify.
But like you said, you know that they’re starting. I think this is a move to look at monetize monetizing, Tik Tok as a platform to make us make more and more money, of course, because they’re a business they’re here to make money. But I think it opens up opportunities for anyone who’s on, on Tik Tok to start monetizing their content and monetizing their, their feed. Like if you’ve got an e-commerce brand I, I imagine that you’d be able to, with this integration sort of send people directly onto your [00:28:00] site to make, make a purchase. We’ve seen Instagram add this functionality having not offered it initially, so it’s not, it’s not very surprising.
It’s just something for you to be aware of. If you are on Tik Tok or if you’ve thought about hopping on Tik Tok definitely a, a different demographic there. And, and I think from geography to geography the, the people on Tik Tok are the, the, the main viewers and users sort of work, I guess, working in and sort of entertaining themselves on Tik Tok change.
But opportunities there for anyone looking at, I guess, monetizing TikTok further, I’ve, I’ve heard of people with, you know, half a million TikTok followers struggling to monetize, but this is obviously ticked off trying to change that moving forward.
Kelsey: I mean, it makes sense why they’d struggle to monetize.
Cause I think tech talks a weird one in that you have one video that just goes absolutely viral and that’s it [00:29:00] versus sort of, I guess, Instagram where you’re really building up an audience much more steadily and it’s yeah, it’s more consistent and I guess a foundational growth, if that makes sense.
Yeah. Versus Tik Tok which definitely seems to be a bit more fleeting for the, for the lack of a better, better word. Jumping from one platform to another Snapchat and their scan feature, which is like an augmented reality feature. Let me share this, this video. Now this is from a review from the verge.
Okay. I don’t know if you heard any of that, but basically it was just showing the video was showing Snapchat scan AR features in use. And what it lets you do is sort of scan like a cocaine, for example, and it’ll surface the nutritional info for that object. And. I’m thinking [00:30:00] longer term, similar to what we were talking about with the TikTok this will open up more e-commerce opportunities.
So like, if you’ve got a product you could get, get, you know, people could scan it and then purchase it. Or, you know, if your friend is wearing a cool pair of shoes, they can, they can just, or you can just scan it and then get taken to a store. And obviously this, this tool’s going, gonna get better and better over time. But you know, the best, perhaps the best use I can see of this is in public, when you don’t necessarily know the person sort of rocking your fave like rocking a cool watch or driving a cool car. This tool can really make Snapchat more relevant because it’ll let you like essentially use it as, I mean, Google has got a similar product.
I th I th I think it’s a really interesting example, Snapchat, as a social media company, sort of branching out to be much, much more,
Kelsey: I don’t know. I’m a bit skeptical. I feel like it’s not going to help Snapchat too much. I feel like they’re just a bit of a dying platform to be honest. [00:31:00]
Germaine: I think snapshots actually as a company, it would surprise you.
I I also think that they’re not like they’re not doing that great, but from what I, what I could see, you know, last like their, their income, like their revenues, you know, in the billions of dollars still, they have half, they have $5 billion, sorry, in internal assets. So I know then our publicly traded company and so on and so forth.
So I think I do see what you mean that I’m not sure how much it will help, but there are some compelling use cases. Like let me share what I’m looking at. Like this one here you can scan like a denim jacket and it will surface no way you can buy it from and wouldn’t be surprised if Snapchat then gets a kickback.
Kelsey: Yeah. I mean, if you’re walking around, like you sort of said before and you see somebody rocking a t-shirt that you think is cool, but you don’t know them. You can’t approach them. Is it not equally as weird to just take a [00:32:00] photo of this person? Try to find the shit at that.
Germaine: D definitely. Okay. The, the real ultimate use case here is for something like the, I think they call it snap lenses. That’s the ultimate goal where you’re just wearing a pair of glasses that happened to have a camera in built. Google, google tried it. Snap snaps trying it. I think augmented reality is where it’s at though. Like Mercedes-Benz has augmented reality in their cars now. So when you look at the navigation, instead of just giving you directions, it shows you arrows, like, so you know which lane to be on that it overlays the graphics on a real world, like image.
So you can see literally as you’re walking along, I think Google does something similar as well. So Th this is, I guess this is more for, for, for a future that we’re not really in at the moment. Yeah.
Kelsey: I feel like it’s just one of those things. Like the technology’s really cool, but finding the real world application that people will readily adopt is just not [00:33:00] quite there.
Cause I mean, that’s probably just from my personal perspective because I can’t imagine myself scanning stuff on a phone. Like, I don’t think I’m that desperate to find out where a denim jacket is from. It’s sorta like, if I’m going to show up and I say, denim jacket, cool. I’ll buy it. I’m not desperate enough to go searching for it, I guess, but that’s probably just a personal preference rather than the representation of most people.
Germaine: Exactly. And, and for, for I think any company they’re trying to make, they’re trying to increase the chances of you purchasing something. And you know, they’re trying to build out this emotion within you, that you really need something and you really want something. So with that in mind, it’s definitely more of a future thing, but, you know, I, I don’t see why, Snapchat still has a lot of users. So they have a lot of information about like what, what is being photographed. So, you know, it’s probably one of the most used image sort of or cameras, [00:34:00] I guess, image taking devices. Cause Snapchat would still be up there with any of the other social platforms. And while the others aren’t experimenting with this sort of thing this is where Snapchat can start doing these sort of experiments early.
And really like allowing you if you’re like, we were talking about TikTok before, but there are brands that are built on Snapchat. And so there’s an opportunity for those brands, you know, if you’re not, if you’re not on Snapchat, maybe an opportunity for you to get into Snapchat, knowing, especially again with e-commerce knowing that in the future people would just be able to find your products by scanning.
Because you know, if enough people start using that and your products aren’t cataloged on snap or on Snapchat you’re sort of missing out, like you’re losing out there at least at least a little bit
Kelsey: falling behind a little bit.
Germaine: Yeah. Yeah, I think so.
Hopping onto another social network and platform. LinkedIn, they’ve released a report again, we’ll have the links to all these [00:35:00] things that we’re talking about in the description.
And again, there’s some interesting sort of takeaways from their report. The most interesting is that LinkedIn page followers who are exposed to bro, both organic and paid ads, organic and paid content are 61% more likely to convert compared to those only exposed to paid content. Now I can see how that, that makes sense.
Kelsey: Yeah. I mean, I guess that just follows the same sort of structure that you should have in all social media, in that you can’t just rely on pushing ads on people. Cause people, you know, they can see it’s promoted or sponsored or whatever it is. They’re not going to trust it. But if you have that organic content and that supports what they’re seeing in the paid ads, it’s I think pretty logical in any platform that that’s going to be positive for you.
Germaine: 61% though. And I, and I actually, the only thing here is, I wonder if this is, these findings are sort of swayed by the fact that if someone finds [00:36:00] you organically, that means they’ve already got an interest in your brand. You would think like I’m not going to like the page or like the content or follow the content of something that I’m not interested in.
So I wonder if That’s one thing that, you know, LinkedIn conveniently failed to mention it’s hard to account for. But yeah. What, what, what do you think like,
Kelsey: I don’t know. I just feel like it’s such a, I dunno, it’s interesting to see that percentage outcome. I just feel like it’s such a, nothing stat though. I just feel like it’s such a logical conclusion. I guess I think that just trying to get more people, more advertisers, to go in there and say, hey, awesome. Let’s do the organic, but let’s also give LinkedIn money to do the ads it’s. I don’t know.
Germaine: Saying that, I guess you do work in the industry. So maybe it makes a lot more sense to you. Whereas a small business owner who’s sort of sitting there going, I don’t, I mean, in LinkedIn’s case going, I don’t, I don’t get the point of LinkedIn. I [00:37:00] don’t, I don’t know why I should be posting on there. Don’t get me wrong. This is definitely helping LinkedIn as much as it’s helping us with, with content and, and sort of interesting things and saying that, you know, it is something that I would use if I, if I had to talk to a client who was a bit harder to sway it’s definitely something I would reference at the very least, because it is published by LinkedIn. And not even to push people onto LinkedIn it’s to it’s to bolster up any sort of pitch or argument for any sort of strategy that includes paid and organic. So may, maybe that’s, that’s just that maybe they’re doing us a bit of a service.
The um jumping onto our very last item for this episode. Before we talk about something a little bit fun. So maybe second last item. Pinterest has launched a hair pattern, search option that boosts inclusion and [00:38:00] utilities. So getting a bit more utility focused on their app because, you know, historically it’s just, for me, at least been somewhere to just save stuff to. And that’s where the utility is stopped. I think the diversity angle is interesting. We, we actually saw I think it was Samsung who released updates to their software that adjusted that, that their camera software that worked better with people with darker skin. It’s definitely something I’ve noticed in the past.
Camera’s just struggle to light me and expose my, my skin properly. And this is sort of another step, I guess, in that sort of inclusive diversity and diversity angle saying that I don’t know that there’s much more use and utility to it than like it’s cool.
Kelsey: I don’t know. I feel like Pinterest is one of those companies who just really knows their audience and they have a very captured niche.
So when it comes to something like hair texture, I mean, for me, I sort of [00:39:00] see Pinterest as like, they’ve probably got a really large audience. This is all just assumptions. Cause I haven’t actually looked into this. I imagine they have quite a large audience that’s into sort of fashion or there’s like the curly hair movement as, I mean, you know, I’m in that, but that whole group of people that would really benefit from trying to find products, for example, shampoos and conditioners, that would suit really curly hair, let’s say. And I think this is like one use case of it, but I’m sure that that kind of technology would be really great for those niche markets that have variations within the niche itself.
Germaine: Yeah. And potentially, I guess, picking up on those subtle intricacies that you can’t really explain because you know, you being in the curly hair industry, us having like a client in the industry, I’m probably more across it than the average person.
I know that there’s different levels of curly hair. So you can’t just necessarily always just search for care curly hair [00:40:00] products, because you know, sometimes it is sort of how the hair, how curly the hair looks. This is the promo video goes to 21 seconds. I want to, I want to watch it and see if it if it sheds any more light let’s give it a watch.
Interesting. It’s it’s already more detailed than I thought it would be for an app just being launched.
Kelsey: I, yeah, I think it’s really cool. And yeah, like I said, I think they just really know their audience because, I mean, I probably, I would probably fit right into the audience. I’m not an active user of Pinterest, but I think the times that [00:41:00] have been on there it’s to I’ll go searching for a type of hair style, for example, or an outfit.
That’s like the two kind of things i’ll search for if I’m just wanting inspiration. So if I’m then able to search for a hairstyle for my kind of curls or I want to recommend a hairstyle for a friend that has super curly hair or straight hair or something, it makes it much easier to break that up because, I mean, I think even for me in the past, I found hairstyles and I just go on to do that though.
It doesn’t suit my hair type and it’s such, it’s such a niche use case, but there’s also so many people that would benefit from it.
Germaine: Well, and being into like, I use it to store my photography, inspiration and ideas. Even there, you know, talking to a model, sort of saying, okay, what kind of hair do you have?
And then being able to filter down my search results accordingly, because like you’ve said, you know, outfits, certain outfits don’t work. Certain hairdos don’t work certain, certain sort of general vibes don’t work. If you, if you need sort of someone with curly hair, but the model has [00:42:00] straight hair, for example.
And I don’t, don’t see why they wouldn’t sort of expand it moving forward into, identifying hair, color and body type, which, you know, I get that it might be a bit controversial, I’m going down that, that avenue, but you know, talking about Snapchat scan tool sort of having layers of information that you can pick up off images.
Especially on a platform where you have your saving images. Let’s be honest. That’s all you’re doing with Pinterest. You’re just saving images. It could be for all sorts of different outcomes, like inspiration for X, Y, Z, or it could be handy tips or recipes, but at the end of the day, you’re just saving images.
So a tool like that with such basic, and I guess, you know, very like this, if you want it to save images, there’s heaps of ways to do it. It’s not, it’s not nothing new, so they need to innovate in some way, shape or form. Otherwise they become irrelevant. I think they’ve found a very interesting way of doing it.
And [00:43:00] if any of these screenshots are accurate, it seems like they’ve got, got it working already.
Kelsey: Nice. I really like it. I think it’s pretty cool.
Germaine: Yeah, it and then again, like even myself, I have slightly curly hair. And I find like if I’m looking for suit inspiration to try and work out okay what color suit do I want?
My hair affects it. My skin color affects it. And I just can’t find the right. Like, I can’t look at inspiration to find the right color because you know, the different colored suit looks different on different coloured colored, complexion, and different styles of hair. So yeah, th they could, I think they’re onto something.
I wasn’t sure I found it more interesting from a text tech perspective when I first heard about it, but moving forward, I think, yeah, I’m gonna, I’m gonna play around with it. Yeah. Yeah.
And then the last one, this is a bit of a fun one. Let me do the screen, share a bit of [00:44:00] a fun one, the corporate states of America.
So this is from a graphic designer called Keith Fleck. Basically he describes it as a project that was an exercise in finding the most recognizable brands headquartered in each state in the U S and then. You know, changing the state’s name or changing the logo to reflect the company company logo with the company that is the biggest company or reckon that most recognizable company headquartered in each state.
And I just wanted to bring this up is just a little fun, fun thing to sort of scroll through and finish off this episode. You’ve heard of uHaul?
Kelsey: Yeah, it was just, I thought it was uhaul but I was not confident
Germaine: I mean, Walmart that’s from Arkansas interesting Facebook in California, Coors which is a beer brand.
I didn’t realize Xerox was from the U S but that’s a bit more easy, DuPont. I think it’s a fun application.
Kelsey: Yeah. That’s really funky.
Germaine: This one’s easy [00:45:00] Hawaiian airlines. All they did was all they had to do was get rid of the AA, N a N and M airlines and got the logo for Hawaii. McDonald’s Illinois, Sprint phone company. Yeah, I just, I just thought this was a fun little fun little exercise for, for even aspiring designers to do sort of look at how you can. Mimic. And I mean, you know, some of these companies have simple logos, but some of them are not so simple. So doing this sort of exercise, even as sort of a self-motivated thing to see how good you can become at replicating from scratch, the logo of a, of a popular entity. A lot of people will do it already to see how they can modernize and how they can refresh and rebrand or help, [00:46:00] help refresh the logos for a company. So, yeah, I just thought this was a fun little thing. I’m contemplating whether we could, I might do something this weekend for Australian states, maybe not necessarily copying this sort of concept of one-to-one, but yeah, I wanted to finish off this episode with that fun little, little note.
Kelsey: I’d love to see the Australian one. So I’m going to hold you to that then check up on it
Germaine: Well speak. Speaking of speaking of which, next next episode is probably going to be in about two to three weeks. We’re going, we’ve had two episodes of the new season so far going on a bit of a bit of a hiatus.
But yeah, just wanted to sort of drop that note. So I think I’ve got like two to three weeks before Kelsey. You, you sort of bring me, hold me to, I didn’t make a promise. I just, I just dropped a note that I might, I might do this and look into this
Kelsey: Well I’ll still follow up and see if you’ve done it.
Germaine: Sounds good.
Well thanks for listening to [00:47:00] this episode, everyone. We’ll as always have all the links down in the description. If you want to join the Facebook group link down there as well. Don’t forget to subscribe to the channel. That’s about it. I think we’re ready to roll the intro. What do you think, Kelsey?
Kelsey: Yeah, sounds good. I’ll catch you guys in a couple of weeks.
Germaine: Awesome. Roll the outro, not the intro. I don’t know what I was thinking.
Kelsey: catch ya.